Who has Visa ever sponsored?
Posted: Tue Oct 16, 2007 12:48 pm
I know they are big supporters of USATF, but I have never heard of them sponsoring an individual athlete.
http://publications.mediapost.com/index ... _aid=69275
Olympic Marketers Turn To Obscure But Taint-Free Athletes
The Wall Street Journal
Olympic athletes in low-wattage sports like badminton, kayaking, fencing and water polo are to appear in a series of ads for Bank of America--including posters in bank branches and online spots--before the Beijing Games in August. The perceived purity of smaller sports plays a big role in BOA's choices, says bank spokesman Joseph Goode. Many major sports have been beset by scandal.
Home Depot also has had a policy of hiring lesser-known Olympic hopefuls with full pay and benefits, while requiring them to work 20-hour weeks with schedules that allow flexibility for training. And Visa has made it a point to sponsor athletes in new medal sports, including women's pole vault and women's bobsled.
http://publications.mediapost.com/index ... _aid=69275
Olympic Marketers Turn To Obscure But Taint-Free Athletes
The Wall Street Journal
Olympic athletes in low-wattage sports like badminton, kayaking, fencing and water polo are to appear in a series of ads for Bank of America--including posters in bank branches and online spots--before the Beijing Games in August. The perceived purity of smaller sports plays a big role in BOA's choices, says bank spokesman Joseph Goode. Many major sports have been beset by scandal.
Home Depot also has had a policy of hiring lesser-known Olympic hopefuls with full pay and benefits, while requiring them to work 20-hour weeks with schedules that allow flexibility for training. And Visa has made it a point to sponsor athletes in new medal sports, including women's pole vault and women's bobsled.